About Us

Crystal Gail Boutique: Mother Daughter Duo (peas & carrots)

Recent shift in vision of ideal/typical consumer and inventory alignment/congruence.

  • I’m shifting from a luxury boutique concept to a “meet customers where they are" approach. This approach focuses on variety and range of products to have a diversified audience.
  • When you go to a typical store you know exactly what you’ll find. However, shopping at places like Goodwill offers the opportunity for an experience that trumps (pun intended, lol) retail therapy.
  • Shopping new and preloved offers an element of serendipitous psychology, because you never know what you’ll find. There’s anticipatory anxiety built into the experience (in a positive way). There’s an element of the lottery, because people have found hidden treasures that are priceless.
  • It also allows lower income SES customers to afford a designer or luxury item they may have never had the opportunity to own. This has positive psychological impacts that I want to exploit (in the best way possible)! It allows people to think and imagine ideas and possibilities they never would have otherwise. I also want to play with the idea of the psychological effects of brand creation, fashion and biopsychosocial.
  • It doesn’t matter if you’re wearing NWT designer clothes if you operate with junk yard thinking. I want to challenge customers to have the total transformational experience of women feeling beautiful inside and out and finding value and worth intrinsically and extrinsically. I want them to buy into a better locally sourced brand- their true self!
  • I originally wanted only high end, but my goal is for there to be something for everyone with a take what you need, and leave the rest.
Vision/Mission & Business Modeling
  • Be better Humans- sprinkle kindness (random acts of kindness)
  • Give like it’s going out of style
  • Reimagine how and where we see worth
  • Challenge money mindset
  • Embolden Girls & Women
  • Foster wellbeing & healing from trauma
  • Create stronger mother-daughter relationships
  • Create meaning in what we wear and how we show up
  • The power of repurposing things, ideas, people, life
    • Tips on how to repurpose things in a powerful way
    • Cognitive Rebranding & Mental Health/Trauma recovery
  • Object Relations psychology & creating purpose, meaning, healing relational ruptures
  • Book of the month & book club; community messaging or account platform (drop a note, let us know what you want more of? Moments of Manifestation/ take what you need and leave the rest? This creates an opening to introduce “Raggedy $SS Thoughts! A guide to reimagining your thought life”
  • Recognition, praise, referrals, recommendations, etc.
  • Promote client entreprenurial endeavors (showcase other values based businesses)
  • Legacy annual galas/silent auction
  • Yearly Fashion Show (December) similar to fashion week in each city
  • The relevance of shoes and going places
  • Faith/Foundational Beliefs. Where are you going? What are you building? What can’t you afford? (non monetary) Example: “If it cost you your peace, it’s too expensive.”
  • Self Care Activation Guide (newlsetter?)
  • First purchase discount (similar to ThredUp)
  • Fashion/Life Quotes
  • Mother/Daughter annual event
  • Maturnity, Mothering, Nursing, Baby shower
  • Be your own brand, be your own muse- “be your own muse, create your own brand.” “She is her own muse and her own brand.” “Be the Muse. Be the Brand.” “You’re the Muse. You’re the Brand.” VOGUE font
  • Wellness tips/tricks, community resources, creating community in a hostile world
  • Creating safe spaces for girls & women emotionally. Physically protecting our girls/women from physical, sexual, spiritual, and cyber attacks. The 2020 iteration of yourself, your community, your finances, your future. Women are done being Empowered. It’s time to be Emboldened. What actions are you taking with the platform you have?
  • Academic & Financial Literacy for girls & women
  • “Beauty on the Inside and Out”
  • Financial Literacy for Girls/Women- Etiquette, stock market, health insurance, beauty, big sister mentoring, “She is clothed in Strength & Dignity and has no fear…”
  • Spiritual Gangster atmosphere of boldness, take up space, stand out, you were not meant to be subtle)
  • Teach women to show up for each other regardless of the men in our lives
  • Join our team? Mary Kay ideas- Enterprising- Creativity in a Crisis (response to the current state of the country/world. The macro is becoming the micro.